After learning of the rebranding, many residents had questions. First and foremost, why rebrand at all?
We’ll explore the change to Calgary’s logo and slogan here, along with what it all means for the city’s overall design—and the possible reflection we could see in local home design too.
Why the Calgary Rebrand?
According to the CED’s research, the previous slogan didn’t resonate with Calgarians or people outside the city. Be Part of the Energy was never meant for residents, but was launched in 2011 to encourage workers to move to Calgary amid a labour shortage.
As the city has changed (and will continue to change) the CED saw the need for Calgary’s slogan and logo to change too.
The shift was met with some hesitation from locals, however, Calgary’s slogan has evolved greatly over the last 100 years. This includes identities such as “Home of the Calgary Stampede,” “The Land of Golden Wheat,” and quite similar to its latest, “The City with Everything Under the Sun.”
Shifting from “Be Part of the Energy” to “The Blue Sky City” is simply a part of Calgary’s natural progression and marks a need to better represent residents. And while it’s said to indicate the city being one of the sunniest in Canada getting 333 days of sun per year, on average, sustainability ties shine through.
With Calgary’s Climate Strategy – Pathways to 2050 indicating goals for a more sustainable city (including net zero greenhouse gas emissions by 2050), I can’t help but see this reflected in our new slogan. Shifting from one nodding at Calgary’s connection to the oil and gas industry to another referencing the environment, it appears we’re striving for a greener reputation.
The Calgary Blue Sky City Rebrand & Sustainable Design
Because of the city’s sustainable initiatives, I’m certain some of these design elements will also be eco-friendly. In turn, this has me thinking of how those looking to embrace Calgary’s new visual identity fully can intertwine it with new home design or renovation design.
If you’re considering a more sustainable shift to home design and want to take advantage of the 333 days of sunshine Calgary gets each year, have a look at these ideas.
Larger Windows & Skylights
With so many sunny days and beautiful skies, the ability to enjoy the view is paramount in Calgary. If your current home has small windows, adding more or larger windows can provide the stunning views you’re looking for.
Since this is Calgary and we experience extreme highs and lows, it’s important to choose energy-efficient windows to help keep the heat in or out.
As for skylights, this fantastic option can help you use less energy throughout the day and evening, as the need for artificial lights will lessen. Expect to feel more connected with the outdoors and get more vitamin D (the sunshine vitamin)—while inside your home.
Green Roofs & Living Walls
You know the value of enjoying the Great Outdoors, but what if you brought some of that greenery inside your home? Adding a living wall can help purify the air in your house and bring you a little more joy. Plants have been scientifically proven to boost mood, and when paired with some extra natural lighting, can thrive indoors.
If you also have the option, consider a green roof. A contained area of vegetation on the roof of your home can provide a rainwater buffer and purify the air, reducing the ambient temperature and regulating indoor temperatures while saving energy. Plus, it looks pretty cool.
Indoor-Outdoor Living Spaces
Taking advantage of the environment in Calgary means getting the most out of it both inside and outside your home. If skylights aren’t on the docket for you, consider an indoor-outdoor living environment.
From sliding glass doors to patios with comfortable, indoor-like furniture, there are plenty of ways to maximize your enjoyment of Calgary’s blue skies.
Natural Light Maximization
This interior design idea won’t require you to renovate your home, so if you have smaller windows and want to get the most from the sun in Calgary, it’s one to implement.
To do it, focus on layouts and designs that maximize the use of natural light. This can be achieved through the strategic placement of mirrors to reflect light deeper into rooms, using light-colored walls and surfaces to enhance the brightness and airy feel of spaces.
Passive Solar Design
A large part of passive solar design is orienting your home to take advantage of the sun’s path for heating and cooling naturally. It can help you save money on electricity bills by reducing your need for air conditioning or heating.
To implement orientation for passive solar design, ask your home designer during the planning phase. Window placement and sizing, insulation and air tightness, ventilation, and shading devices are also commonly used within this type of design.
Sustainable Design to Enjoy More of the Blue Sky City
At Ellergodt Design, sustainability is woven into our fabric. If you’re looking for a sustainable home designer in Calgary, let’s talk. Whether you’re planning a custom home design, renovation design, or interior design project, our experienced team can help.
Use the contact form or give us a call at (587)875-5621.
FAQ
How can I make my house design sustainable?
Orientation, use of natural light, local materials, insulation, and air sealing are all techniques to make your house design more sustainable.
Why is sustainable design so important?
Sustainable buildings help reduce energy consumption and keep us comfortable at the same time. With lower energy demands, we save money and put less stress on the environment.